As a small business owner, when I find a great book about how to better manage aspects of your own growing business, I just can’t sleep until I share it with other biz peeps. If your looking for ways to improve your small business, you are going to sleep with this book under your pillow every night until you absorb every golden nugget of info on its pages.
I am super excited to share with you Recipe for Press by first time author Amy Flurry. This book teaches you to “pitch your story like the pros & create a buzz." You could also say this book gives you all the tools + tips you will ever need for DIY publicity and PR.Fellow Georgian, Amy Flurry, is a freelance writer, editor and stylist of 15 years with work featured in InStyle, Conde Nast Traveler, O, Four Seasons, House Beautiful, Country Living, and Refinery 29. She also served as a regional editor for Lucky magazine for six years and as a style correspondent for eBay’s online magazine, The Inside Source. In January 2010, Flurry co-founded Paper-Cut-Project, a company that conceives art direction and highly crafted installations in paper for window installations, runway, catalog and advertising campaigns. Whew!
Back in December I opened up my Daily Candy Atlanta email only to find a pitch about Recipe For Press. The pitch alone was enough for me to go to Amazon and order Recipe For Press, at $23.95 it’s a BARGAIN!
WARNING: you will need a note pad and pen while reading this book. There are so many incredible step-by-step instructions on how to define your business, refine your pitch and figure out your targets, you will want to start a comprehensive “to do” list for your business.
The book includes inspiring DIY publicity success stories from other Georgians such as super chef Hugh Acheson, design power couple Amy Butler and David Butler, eye for all things lovely, potter & blogger, Rebecca Wood just to name a few.
Recipe For Press is more like a text book or an instruction manual, if you will. Once you read this book, you will not put it away with all your other “been there - done that” books. You will keep this one close to your desk and re-read parts and pieces as needed. Each time I re-read a section I’m inspired all over again. Most importantly this book has given me the tools to help me map out the best possible road to my own success. If you think about it… nobody knows your business better than you do, right? This means nobody can pitch “your story” quite the way you can. Hurry and get the book and start making your own map:)
Also be sure to visit Recipe For Press on Facebook and the blog.